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So, you want to learn how to improve a search engine ranking?
Well, you've come to the right place to learn how to do that!
Learn How to Prepare Your Website for SEO.
The first step is to make sure you use keywords on your website. Although search engines are incorporating social media signals into their algorithms, keywords are still quite important in order to get your web pages found. After all, that is what we use to search for things online.
Use the following cutting-edge keyword tool to get the job done for you:
The biggest factor when weaving keywords into your pages or posts is to make sure it sounds natural. If it doesn't, don't use them for the post, or try to find alternatives.
Be sure to include the keywords in your title and within the first paragraph. However, don't use it much more than that, otherwise, search engines may flag your for stuffing with keywords.
How to Add Google Analytics to Your Website
Both Google and Bing (the two biggest at the time of this writing) give access to free tracking tools, both called Analytics. It's relatively easy to set up on your website and provides you with information about the types of people who are visiting your website and what location they are from. It can tell you what pages they are hitting and for how long. It can also tell you which pages they are leaving your website from so you can tweak as necessary.
If you don't use analyics, you are shooting blind when it comes to know how your website is doing. Wouldn't it be great to know how you are doing with your blogging efforts? Install analytics on your website now.
Create Content Frequently
Do you visit websites where the content is relatively current, or do you like to see websites with updates from a couple of years ago? Chances are, when you do a search in the your favorite search engine, the results that get returned will be from websites who have frequent updates. Therefore, you should conclude that search engines want this to happen. Most people would agree that they prefer frequently updated websites. So for those people as well as the search engine, give it to them.
If you don't have the time to update content or you feel you are not good at writing, you should outsource this to a professional writer. It will cost you money but will be well worth it as you will have frequent updates on your website.
If you feel that you want to do it yourself, then consider creating an editorial calendar. Plan on several posts and then schedule them out to be written by you (or your outsourcer) when the particular day arrives. Doing this makes you commit (assuming you follow the schedule) to creating content. This is what most successful bloggers do and is the main reason why they are able to update their websites frequently and consistently. It takes the guess work out.
Use LSI for Keyword Diversity
LSI is an acronym for Latent Semantic Indexing. Fancy phrase to be sure, but it simply refers to similar keywords. Find keywords that are similar to the main keyword and use them in the post. If you want a great starting point, use a thesaurus. Google searches make some related terms available at the bottom of the search results.
Create Over-the-Top, Insanely Useful Content
If you take no other action, be sure to at least take this advice. Make your content so useful that your readers will have not choice but to share it. If all of your content on your website is useful, this will bring them back. When they come back (or stay for a while), search engines reward you with better rankings. And providing useful content will never put you at odds with Google algorithm changes. They want exceedingly useful content. If that is what you provide you cannot be penalized.